Banijay CEO on The Alliance vs Lock Upp; Reality Entertainment Redefined
Cinema Vines

Banijay CEO on The Alliance vs Lock Upp; Reality Entertainment Redefined

Banijay Asia's CEO Deepak Dhar emphasizes the importance of positive storytelling in reality entertainment. The company's latest show, The Alliance, focuses on emotional engagement and uplifting themes. This approach sets it apart from other reality shows like Lock Upp.