Banijay Asia's Mrinalini Jain on Choosing Kunal Kemmu for Alliance; Experimenting with Gameplay Reality Shows

Banijay Asia's Group CDO Mrinalini Jain emphasizes the need for gameplay and strategy in India's reality TV. The company is experimenting with formats that put gameplay at the heart of the viewing experience. Alliance, a reality show hosted by Kunal Kemmu, aims to create an Indian reality IP that can travel globally.