Cinema VinesOn August 14, 2026, PVR INOX Limited, Excel Entertainment and Amazon MGM Studios announced a landmark partnership for the upcoming film Mirzapur: The Movie, signalling the franchise’s first foray into theatrical releases. To mark the occasion, PVR INOX will transform select cinemas into a special “MIRZAPVR” experience, complete with a themed campaign titled “MIRZAPVR — Bhaukaal Ab Bade Parde Par.” This takeover will take place in key PVR INOX locations across India, including the historic Priya Cinema in Delhi, as well as theatres in Mumbai, Hyderabad, Ahmedabad, Jaipur, Lucknow and other major cities.
For PVR INOX, the collaboration underscores the growing potential of powerful, fan‑loved intellectual properties to create distinctive in‑theatre experiences and deepen audience engagement. Niharika Bijli, Lead Strategist at PVR INOX, said, “At PVR INOX, we believe the power of cinema lies not just in watching a film, but in sharing an experience that has the potential to become a cultural moment. Our association with Excel Entertainment and Amazon MGM Studios for Mirzapur is one such moment.”
Excel Entertainment’s Vishal Ramchandani echoed that sentiment, noting that over the years Mirzapur has become a cultural phenomenon with a passionate fan following. He added, “As we bring the franchise to theatres, we wanted to announce its arrival in a way that felt true to its scale and spirit. MIRZAPVR is a unique celebration of that moment and a tribute to the audiences who have made Mirzapur what it is today.”
The film, directed by Gurmmeet Singh and written by Puneet Krishna, is produced by Ritesh Sidhwani and Farhan Akhtar under the Excel Entertainment banner, with co‑production by Kassim Jagmagia and Vishal Ramchandani. Mirzapur: The Movie will hit screens on September 4, 2026, offering fans a larger‑than‑life cinematic spectacle that extends the franchise’s intense storytelling and unforgettable characters into the big‑screen arena.
In a related note, Farhan Akhtar recently explained why the film’s release date had been a subject of fan speculation, stating, “They have demanded this movie.” The upcoming launch is expected to generate significant buzz among the dedicated Mirzapur fan base, who have long awaited the film’s arrival in theatres.
