SAB’s Ravi Adhikari revives 90s classics; AI boosts creativity, not replaces it

SAB’s managing director Ravi Adhikari says the company’s future hinges on re‑launching beloved 90s shows while keeping the brand’s emotional core intact. He argues that artificial intelligence should serve as a tool to enhance storytelling, not to create content from scratch. Adhikari stresses that character connection, not high production values, is what makes a show endure.