GIVA Jewellery removed a Raksha Bandhan commercial featuring Kriti Sanon following public outrage over her attire. The brand issued an apology, saying it did not intend to offend cultural sentiments. Sanon defended the ad, arguing the festival’s meaning lies in emotion, not clothing.
Cinema VinesGIVA pulls Kriti Sanon ad after backlash; brand apologises for hurt sentiments
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