Cinema VinesEverlite, the lightweight jewellery line from Senco Gold & Diamonds, has named Bollywood actress Wamiqa Gabbi as its first national brand ambassador. The partnership signals a fresh push for the brand as it seeks to broaden its retail network across India and deepen its appeal to fashion‑savvy millennials and Gen Z shoppers.
With a current footprint in six states and eight cities, Everlite operates 17 stores nationwide. The appointment of Gabbi is part of a broader expansion strategy that aims to build brand identity and raise awareness of lightweight jewellery as a practical everyday style choice.
Gabbi’s modern fashion sense and distinct personal style align with Everlite’s focus on younger consumers. She said, “I’ve always been drawn to jewellery that I can actually live in, pieces I can put on in the morning and forget I’m wearing, but that still make a look feel considered. That is what I love about Everlite. The designs have the detail and beauty of fine jewellery, but they feel incredibly easy and natural to wear. Whether I’m dressing up for an evening out or keeping it simple during the day, I like jewellery that moves with me rather than dictates the look. That sense of freedom is something I really connect with, and it’s what makes being part of Everlite feel so natural.”
Joita Sen, Whole‑Time Director & Head of Marketing and Design at Senco Gold & Diamonds, added, “Wamiqa represents the way jewellery is evolving today, more personal, more versatile and more effortless. She has a very distinct sense of style and the confidence to make every look her own, which makes her a natural fit for Everlite. She embodies the modern Everlite woman, someone who wants jewellery to be part of her everyday wardrobe, rather than something reserved only for special occasions. We are delighted to have her represent the brand as we take the lightweight jewellery conversation to a new generation.”
Everlite offers pieces in 9K, 14K and 18K gold, along with diamonds, across a range of earrings, rings, pendants, bracelets, bangles and more. The brand operates compact, strategically located stores—including transit‑led outlets—to improve accessibility. Backed by Senco Gold & Diamonds, which runs over 198 showrooms across 17 states in India and two international showrooms in Dubai, Everlite aims to expand further while catering to evolving preferences for everyday jewellery.
