Cinema VinesRavi Kishan’s recent interview clip, in which he was asked whether he preferred recognition or money, has taken the internet by storm. His reply – “Pehchaan. Money follows my brother, money follows!” – became an instant meme, sparking endless reposts and jokes across social media platforms.
Capitalising on the viral moment, music label T‑Series announced that it will drop a new single titled Money Follows My Brother on Friday, September 11. The track promises to give the actor‑politician’s famous line a full‑blown musical treatment, complete with a new music video that leans into the humor surrounding the meme.
The teaser for the song shows a mother questioning her son about his lack of interest in studies. The boy then lip‑syncs to Kishan’s voice‑over, saying, “Pure desh ko pagla dunga, abhi kuch pesh kiya hai, suno,” before cutting to Kishan delivering the now‑iconic line. Kishan himself shared the teaser on Instagram, tagging the makers and writing, “Poore desh ko paglaane aa raha hu @ravikishann #MoneyFollowsMyBrother releasing on 11th sep.”
Fans responded with a mix of humor and admiration. Comments such as “Hamari reels dekh li inhone (He must have seen our reels)”, “Ravi kishan enjoying his memes,” and “Aapda ko avsar me badalna koi inse sikhe (Someone should learn from him on how to convert crisis into an opportunity)” accompanied laughing emojis. The announcement also came at a time when Kishan is in the spotlight for his latest film role as the antagonist Babban Yadav in Mirzapur: The Movie, which premiered on September 4, and he is set to appear next in Khosla Ka Ghosla 2.
In an interview with Hindustan Times, Kishan reflected on his newfound meme fame. He credited Gen Z for embracing him through memes, noting that even official accounts such as the BJP handle, Delhi Police, and the Maharashtra Government have joined the trend. “The best part is that this is happening organically. Even the BJP handle, Delhi Police and Maharashtra Government have made memes. I am personally following it all and dropping a ‘like’ as well. No one has discovered me before. Now, they want to see me more and know me more. Gen Z has accepted me as their own,” he said. Kishan added, “Out of love, they call me Lord Ravi, God Ravi, today’s Osho and whatnot! They love real people; they connect with my imperfections, which makes them feel I am one amongst them. Everyone makes mistakes, so do I and I accept it as well. Main dil se bolta hoon aur meri sacchai logon ko pasand aa rahi hai (I speak from the heart and that is why people are liking me).”
