Cinema VinesWhile promoting her new spy comedy Vibe, actress Preity Zinta spoke candidly about the mounting pressures that modern actors face, citing the relentless paparazzi culture and the invasive reach of social media as key culprits. The 2026 film, which sees Zinta playing the eccentric Madam H who trains two bumbling friends for a covert mission, is slated for theatrical release on September 18, just weeks after her recent historical drama Batwara 1947 hit screens.
Speaking to PTI, Zinta highlighted how the industry’s focus has shifted from simply delivering a performance to managing every public appearance. “Earlier, we just had to act when we went on set and finish. Here, how you dress is important, your airport look is important. If you’re sad, you have to be fashionably sad, or if you’re happy, you have to be fashionably happy,” she explained, underscoring the expectation that actors remain perpetually polished.
The actress, who is currently based in the United States, described the cultural shock of returning to Indian cinema not as a change in film styles but as a confrontation with the surrounding media frenzy. She added that staying informed about national events is essential, as actors are often called upon to respond to questions from the press.
Produced by Kunal Kemmu and Chirag Nihalani under their banner Drongo Films and in association with Amazon MGM Studios, Vibe also stars Kemmu, Sparsh Shrivastava, and Vanshika Dhir. Zinta’s remarks come amid growing concerns over the mental toll of constant public scrutiny on performers.
