Cinema VinesSydney Sweeney, the 29‑year‑old Hollywood actress, has reportedly become engaged to businessman and investor Scooter Braun, according to an insider cited by In Touch Weekly. The couple, who began dating over a year ago, allegedly moved in together last month, prompting the announcement of their engagement. The news surfaced after the pair were first linked in early 2025 when they were spotted together at the wedding of Jeff Bezos and Lauren Sánchez.
While the engagement made headlines, Sweeney is also facing backlash over a recent advertisement for sports‑prediction market company Novig. The commercial, released last week, shows the actress posing with various sports equipment—football, basketball, hockey sticks, and tennis rackets—while wearing minimal clothing. The gear is positioned to cover parts of her body, a tactic that critics say sexualises her and diverts attention from athletic performance to appearance.
Several athletes and social‑media users have condemned the campaign. Australian tennis player Priscilla Hon posted an Instagram Reel questioning the ad’s message, writing that “this isn’t about her or her body” and that sport should teach young women that their bodies are about what they can do, not how they look. Olympic water polo silver medallist Tilly Kearns also criticised the ad, highlighting the dedication required to be a professional athlete. Four‑time Olympic gold medallist Ariarne Titmus expressed being “infuriated” by the campaign and asked why women’s bodies continue to be sexualised in sports marketing. British sprinter Amy Hunt and other female athletes echoed similar concerns.
In response to the criticism, Sweeney did not directly address the allegations. Instead, she posted a series of Instagram Stories that compared her image in the Novig commercial to past photos of female athletes posing nude. The posts included pictures of sports stars such as Serena Williams, suggesting a broader context for the portrayal of women in sports.
