Cinema VinesIndian actor Ayushmann Khurrana and actress Sobhita Dhulipala have been announced as the new face of Titan Skinn, a fragrance line that has recently rolled out a fresh advertising push titled “Make Every Moment Special.” The campaign is designed to shift the perception of perfume from a luxury reserved for special occasions to a daily companion that enhances ordinary routines.
In the spot, Khurrana and Dhulipala are shown in separate everyday scenes—preparing for a day, getting ready for a night out—before their paths converge under a starlit sky. The visuals emphasize how a simple spritz of fragrance can transform routine moments into something memorable, reinforcing the idea that “everyday” can be extraordinary when you feel your best.
Speaking about the partnership, Khurrana noted that getting ready involves more than just clothing: “It’s about the smaller choices that bring a look together, and fragrance is one of those details that can say a lot about you without you having to say anything.” He added that the campaign’s focus on feeling good in everyday moments resonated with him, saying, “It celebrates something that makes you feel good, even in the simplest moments.”
Dhulipala echoed this sentiment, describing fragrance as a personal pleasure. She said the campaign explores how subtle scents can influence how people experience their surroundings, and expressed excitement about representing a “terrific brand” that encourages users to “Feel Your Best.”
Manish Gupta, CEO of Fragrance and Fashion Accessories at Titan, highlighted the shift in consumer behavior, noting that people now use perfume to influence mood and express themselves. “At Skinn, we believe fragrance can be a simple yet powerful ritual that can shift your mood,” he said, adding that both Khurrana and Dhulipala embody this belief in their own distinct ways.
The creative team, led by North Creative Director Sindhu Sharma of Enormous, aimed to challenge the habit of saving perfume for special occasions and instead promote the idea that everyday moments deserve the same care and attention. By pairing two popular Bollywood figures with a relatable message, Titan Skinn hopes to broaden the appeal of its fragrance line and encourage consumers to incorporate scent into their daily rituals.
