Cinema VinesVijay De Verakonda’s new skincare venture, UNHYPE, has already made headlines after its launch edition of the VD Signature Routines sold out in just two weeks. The limited‑run collection, which was available for pre‑booking from 11 September, consisted of 10,000 full three‑step routines – a face wash, moisturizer and sunscreen – totalling 30,000 individual products across the brand’s Acne Safe and Brightening lines.
According to UNHYPE, the launch edition generated a staggering 1.3 crore rupees in revenue during the two‑week period. The first shipments were scheduled to begin on 21 September, but demand far outpaced supply, leaving many customers unable to secure a routine.
In a statement to fans, co‑founder Vijay De Verakonda expressed his gratitude: “I genuinely want to thank everyone who trusted us and chose to make UNHYPE a part of their everyday skincare. We knew we had built something we believed in, but seeing 10,000 routines sell out in two weeks is incredible.” He also addressed those who missed out, saying, “We’re completely sold out right now, and we’re working to restock as soon as possible. To everyone who missed out this time we’re sorry. We’re coming back with more. This is just the beginning. There’s a lot more coming from UNHYPE.”
Following the sell‑out, UNHYPE will open sales of its regular Acne Safe and Brightening routines on 3 October. Unlike the limited‑edition launch, these standard lines will be available directly through the brand’s website, allowing customers to purchase the three‑step skincare routine beyond the initial launch window.
The brand’s focus remains on simplifying daily skincare, offering a streamlined approach that combines cleansing, hydration and sun protection in a single routine. With the launch edition now sold out, UNHYPE is poised to expand its availability and continue building on the momentum generated by Vijay De Verakonda’s endorsement.
