Cinema VinesIn a move that mirrors the blockbuster buzz of Drishyam 2, the third instalment of the franchise, Drishyam The Conclusion, has already ignited a midnight‑rush frenzy ahead of its opening on October 2. The film, starring Ajay Devgn, has prompted exhibitors across India to add post‑midnight screenings before the release date, a strategy that was only adopted in the second half of the opening day for its predecessor.
In Mumbai, a wide array of theatres have opened bookings for post‑midnight shows as early as October 1. Venues such as PVR Lower Parel, Cinepolis Seawoods, Metro Inox, Inox R City Ghatkopar, Maxus Borivali, Inox Malad, PVR Oberoi Mall Goregaon, PVR Phoenix Market City Kurla, PVR Juhu, PVR Citi Mall Andheri, Inox Sky City Mall Borivali, PVR Chakala, PVR Orion Panvel, PVR Palava, Cinepolis Bhandup, Funcity Big Cinema Ulhasnagar, Inox Raghuleela Kandivali, Cinepolis Andheri, PVR Infiniti Andheri, PVR Infiniti Malad and Miraj Dombivali have all added late‑night slots. Maxus Bhayander has taken the trend further, scheduling continuous screenings from 12:35 am to 5:05 am, effectively turning the cinema into a 24/7 hub for the film.
The midnight mania is not confined to the capital. In Pune, Inox Megaplex Wakad, PVR Phoenix Market City, Cinepolis Seasons Mall, Inox Chinchwad, PVR Icon The Pavilion, PVR Hinjawadi, PVR Kumar Pacific, Inox Jai Ganesh Akurdi, Inox Royal Heritage Mall and Inox Bund Garden Road have all opened post‑midnight shows. Ahmedabad’s Connplex Prahladnagar, Classic Cinema Gandhinagar, PVR Motera, Connplex SBR, The Cinestar Miniplex SP Ring Road and CLEXA are also offering late‑night screenings.
Exhibitors are not only expanding the number of shows but are also matching the premium pricing seen with high‑profile releases such as Spider‑Man: Brand New. Despite steep ticket rates, audience demand remains strong, with many fans eager to watch the film as soon as possible. The early addition of post‑midnight slots and high ticket prices suggest that the opening day could become a historic milestone for the franchise.
