Cinema VinesLehar Footwears Limited’s new sports and athleisure line, RANNR, has announced Bollywood star Rajkummar Rao as its brand ambassador, a move aimed at boosting the brand’s footprint across India’s growing footwear market.
RANNR, launched by the House of Lehar, builds on Lehar Footwears Limited’s decades of manufacturing experience. The label targets a new generation of consumers who seek a mix of style, comfort, performance and value, offering a range that includes sports, running, walking and lifestyle shoes sold through direct‑to‑consumer, e‑commerce and offline retail channels.
Under the partnership, Rao will appear in RANNR’s forthcoming advertising campaigns and consumer communications, spanning digital, e‑commerce, retail, print and outdoor media. His reputation for versatility and unconventional roles in Indian cinema aligns with RANNR’s philosophy of “Power in Every Step,” which celebrates individuality and forging one’s own path.
Raj Kumar Agarwal, Chairman of Lehar Footwears Limited, said, “RANNR represents an important new chapter for us at Lehar Footwears. We wanted the face of the brand to be someone whose journey feels authentic, aspirational and deeply relatable to Indian consumers. Rajkummar has built his career through talent, perseverance and by creating his own path, and those qualities strongly connect with what we want RANNR to stand for. We are delighted to welcome him to the RANNR family.”
Rao added, “For me, every journey starts with taking that first step and then continuing to move forward in your own way. That thought is something I connect with personally. RANNR is a young Indian brand with a fresh perspective on footwear, comfort and everyday movement, and I’m excited to be part of its journey.”
The collaboration comes as RANNR expands its reach across India’s sports, athleisure and closed‑footwear segments, leveraging Lehar Footwears Limited’s established manufacturing and distribution network.
