Cinema VinesProducer Prakash Mahobiya has spoken out about the lackluster box‑office showing of his mythological drama Mahakavya Shri Ramayan Katha, saying the film was hit by what he calls “negative marketing” and a coordinated online push that kept audiences away. In an interview with India Today, Mahobiya claimed that the production did not receive a fair chance to reach viewers and suggested that an upcoming big‑budget Ramayana project might have influenced the digital narrative, although he stopped short of naming any filmmaker or title.
Mahobiya said, “It was negative marketing throughout. We never got a chance to reach our audience. The ones who watched our film really enjoyed it. But if they never got to see it, how will they even have an opinion?” He added that he had been told of efforts by digital creators to dissuade people from seeing the film, noting that “a lot of negative marketing opportunities have been given to YouTubers, influencers and other people. They are spreading wrong information and asking people not to watch our film.” The producer admitted he could not confirm the source of these claims but insisted they were being heard.
The comments arrive as the film industry buzzes around Nitesh Tiwari’s upcoming two‑part Ramayana, produced by Namit Malhotra and starring Ranbir Kapoor as Lord Ram, Sai Pallavi as Sita and Yash as Raavan. While Mahobiya’s remarks do not establish any direct link between the two projects, the timing has fueled speculation that the larger production might be influencing public perception of his smaller venture.
Mahobiya, who is a first‑time producer, described his experience marketing the film as a learning curve. He said, “I have made a film for the first time, and I am new to this industry. I have no idea how to market a film after making it. We are not afraid of the loss, but we are disappointed that not many people managed to watch it.” He expressed hope that a re‑release could give the drama another shot at audiences, noting that the film, directed by Abhishek Singh, hit theatres on September 25, 2026, and featured Dev Sharma as Lord Ram, Anjali Arora as Goddess Sita, Sheel Verma as Laxman and Rajniesh Duggall in a pivotal role.
Mahobiya remains confident that his version of the epic offers a distinct interpretation from any forthcoming big‑budget adaptations. “There is a lot of difference between your film and the other film that will arrive soon. But we are confident that, given a chance, people would have liked our film too,” he said. The production team is now exploring the possibility of a second theatrical run to give the drama a fair chance to connect with viewers.
