Cinema VinesOn October 6, 2027, Eggoz – India's first egg brand built around clean, traceable, high‑protein nutrition – announced that celebrated actor Boman Irani would become its new brand ambassador. The move comes alongside a fresh campaign that celebrates the partnership with a playful, office‑centric storyline.
The campaign, designed by ANC, places Irani in the role of a classic office boss who strolls into a sluggish, sleepy workplace after lunch. His arrival triggers a burst of “Eggoz effect” – files fly, stamps thump, and the normally subdued staff erupt into joyous chaos. The narrative unfolds through a series of shots featuring golden bhurji, fluffy omelettes and sunny‑side‑up eggs, all highlighting the idea that Eggoz not only satisfies hunger but also “fires you up” with colour, flavour and everyday joy.
Eggoz co‑founder and CEO Abhishek Negi said, “Boman Irani brings a warmth and humour that instantly connects with people, which is exactly what Eggoz stands for. We’ve always believed that a good egg can change the mood of an entire meal, and this campaign captures that spirit with a lot of heart and a lot of fun. Having Boman embody the ‘Eggoz effect’ felt like the most natural way to tell our story.”
Irani, in turn, explained his attraction to the brand: “What drew me to Eggoz is how they’ve taken something as everyday as an egg and made it feel special. The film was a joy to shoot because it doesn’t take itself too seriously, and yet it says something true, that the little things on your plate can genuinely brighten your day. I had a wonderful time being part of it.”
Shivan Nair, Eggoz’s Head of Marketing, added, “For us, this campaign was about making the everyday egg impossible to ignore. Boman brings a warmth and humour that cuts through instantly, and that’s exactly the kind of connection we wanted with our consumers. The ‘Eggoz effect’ is really our brand promise in disguise, that good food should lift your whole day, and we can’t wait for audiences to see it come alive.”
Samarjeet Shimpi, CEO of ANC, noted, “The brand needed to own an emotion in the egg space. We defined Eggoz as being delightful and full of energy. Hence, the expression, Sunny Side Up. Boman exemplifies it the best.”
Through this partnership, Eggoz reaffirms its belief that quality food should be an integral, enjoyable part of everyday life, delivering eggs that are not just nutrition but a source of colour, flavour and simple happiness on the plate.
