Cinema VinesP.C. Chandra Jewellers announced on October 6 that actor Pratibha Ranta will serve as its new brand ambassador, a move designed to inject a fresh, contemporary vibe into the retailer’s long‑standing image. The jeweller, which has been in business since 1939, has built an eight‑decade legacy across India, operating roughly 70 showrooms in 10 cities, with West Bengal as a key market.
Prior to the official reveal, the brand rolled out a teaser campaign on its social media channels, hinting at a “much‑loved personality” joining the P.C. Chandra family. The posts encouraged followers to guess the identity, generating buzz and curiosity ahead of the announcement. The strategy was a digital‑first build‑up that highlighted the retailer’s willingness to embrace modern marketing tactics.
Pratibha Ranta, known for her work in film and digital entertainment, represents a new generation of Indian actors who have gained visibility across multiple platforms. Her association with P.C. Chandra Jewellers is expected to help the brand connect with younger consumers while maintaining its focus on jewellery and heritage.
The appointment comes at a time when jewellery brands increasingly rely on celebrity partnerships and social media campaigns to reach evolving audiences. By pairing its established identity with a youthful face, P.C. Chandra Jewellers aims to stay relevant and continue its legacy in the competitive retail space.
