Rhea Chakraborty debuts ‘Caught Blushin’ with Staze Beauty; blush inspired by her viral ‘The Traitors’ look

Staze Beauty, the high‑performance, multi‑functional colour cosmetics brand designed for beauty on the go, has teamed up with actress Rhea Chakraborty to launch a new blush called Caught Blushin’. The product is a direct response to the viral blush look the actress created during her appearance on the reality show The Traitors, which quickly became a trending beauty moment on social media.

In the collaboration, Staze has crafted a blendable, buildable formula that delivers an effortless flush and can be customized from a subtle wash of colour to a more defined look. The blush is specifically formulated with Indian skin tones in mind, offering a range of shades that work beautifully across diverse complexions.

“Makeup is something that has always really excited me. I love experimenting with different looks, playing with colour and finding little things that make me feel good,” Rhea said. “Staze is a brand I’ve used and genuinely liked, so when my blush look got so much love, and people started recreating it, the idea of creating something together felt very natural.” She added that her involvement in the development process made the collaboration particularly close to her heart and that she looks forward to expanding the line with more products that reflect her personal approach to beauty.

Saahil Nayar, Business Head at Staze, highlighted the brand’s focus on turning cultural beauty moments into everyday makeup staples. “At Staze, we are constantly looking at the beauty moments that move from culture into everyday conversations and, eventually, into people’s makeup bags. Rhea’s blush look was one such moment,” he said. “The response to it was immediate and organic, and it felt like the perfect opportunity to turn that moment into a product.”

The launch marks the beginning of the Rhea x Staze makeup line, with plans for additional products to follow. Both parties emphasized their shared passion for makeup and the desire to create high‑performance, accessible products that fit seamlessly into everyday beauty routines.