Cinema VinesBollywood star Kriti Sanon has filed a petition with the Delhi High Court to safeguard her personality and publicity rights from alleged unauthorised use of her name, image, likeness and other elements of her identity. The actress’s lawyers argue that the misuse extends to artificial‑intelligence‑generated content and digital impersonation, which have become increasingly common in the entertainment industry.
The case was heard by a single‑judge bench presided over by Justice Purushaindra Kumar Kaurav. During the hearing, the judge instructed Sanon’s counsel to submit relevant judgments, research papers and other material that address the legal questions surrounding personality rights in the digital age. The court said it would issue a comprehensive order after reviewing the documents presented by the actress’s legal team.
Sanon’s petition is scheduled for a follow‑up hearing on October 29. It arrives amid a wave of litigation where celebrities seek protection against the commercial exploitation of their identities on digital platforms, including deepfakes, AI‑generated videos and fake endorsements.
Personality and publicity rights aim to prevent the commercial use or representation of an individual’s identity without permission. The rise of generative AI has complicated these disputes, as digitally created images and videos can closely mimic public figures, making it harder to distinguish authentic content from fabricated material.
The Delhi High Court has recently heard several similar cases involving public figures who allege misuse of their identities. Sanon’s filing underscores the growing legal challenges that arise when technology blurs the line between real and artificial representations of celebrities.
