Cinema VinesT‑Series has secured a 50‑year exclusive global commercial music licence for Shah Rukh Khan’s upcoming film King, a move announced by the label through details released by Red Chillies Entertainment via Zee Music Company. The deal gives the music giant sole rights to exploit every song, music video and publishing interest associated with the film worldwide for the next five decades.
In a statement, a T‑Series spokesperson clarified that the agreement is not a temporary or short‑term licence but a long‑term acquisition: “There is no transient licensing structure or short‑term handover at play. T‑Series has locked in an absolute 50‑year commercial monopoly over the audio and music video rights for King. Every song, video, and publishing interest rests squarely under the T‑Series banner for the long haul.”
The soundtrack is expected to be a major draw for the film, featuring compositions by Sachin‑Jigar and background score by Anirudh Ravichander. A high‑profile collaboration between Ed Sheeran and Arijit Singh has already sparked curiosity among fans.
Directed by Siddharth Anand, King stars Shah Rukh Khan alongside Deepika Padukone, Suhana Khan and Abhishek Bachchan. It marks the first time Khan and his daughter Suhana will share screen space as a father‑daughter duo, adding to the anticipation surrounding the release.
The action‑packed film is slated for a Christmas theatrical release. With T‑Series holding the music rights for an extended period, the label will control the soundtrack’s monetisation across platforms and formats well beyond the film’s theatrical run, positioning it to generate revenue for decades.
