Cinema VinesMahaveer Jain Films (MJF) has announced a fresh visual identity, unveiling a new logo that carries a spiritual theme. The production house has dedicated the moving logo to Maa Saraswati, the Hindu goddess of knowledge, wisdom, music and creativity, signalling a focus on purity, spirituality and divinity. The design draws inspiration from the 79‑year legacy of Rajshri Films, a banner known for its family‑oriented storytelling and value‑laden cinema.
The new title card’s music was composed by Tanishk Bagchi, blending a devotional tone with a cinematic flair that echoes the house’s commitment to creative storytelling. MJF confirmed that the logo will make its on‑screen debut in Sooraj Barjatya’s upcoming film “Yeh Prem Mol Liya,” which stars Ayushmann Khurrana and Sharvari. This marks the first theatrical release to showcase the new identity.
“We hope to seek wisdom and creativity under the blessings of Maa Saraswati,” the makers said, underscoring their aspiration to infuse the brand with a sense of higher purpose. The partnership with Barjatya follows their previous collaboration on “Uunchai” (2022), reinforcing the long‑standing relationship between Rajshri and MJF.
After “Yeh Prem Mol Liya,” the production house has two more projects lined up: “Naagzilla” and “White.” The new logo, with its spiritual undertones and homage to Rajshri’s heritage, positions MJF as a creative force that honours tradition while looking forward to fresh, value‑driven cinema.
