Cinema VinesThe moment the track “Oye Hoye Kya Scene Hai, Teri Walk Mein Taan Hai” burst onto the screen during season two of Samay Raina’s reality show India’s Got Latent, it was clear the song had struck a chord with viewers. The program, which premiered on Netflix and YouTube at the same time, instantly became a national talking point. In the opening episode, contestant Balram Vishwakarma—known on the show as Rocking Goli—captivated the audience with a high‑energy rendition. The track’s vocals were performed by a young rapper named AJ, while the production and lyric writing were handled by Soundverse AI, a platform operated by UG Beats (Utkarsh). The AI‑generated lyrics and melody quickly turned the performance into an internet sensation, with fans and celebrities alike joining in.
Rocking Goli’s newfound popularity has already earned him a spot on DJ Chetas’ 14‑city Chandni Bar Tour 2.0. Meanwhile, the song “Chai Ki Tapri” from the same episode has outgrown the reality‑show format, amassing over 500 million cumulative streams and appearing in more than a million Instagram Reels. The track’s infectious beat drew the attention of Bollywood stars Alia Bhatt and Sharvari, who were seen dancing to it during the premiere. Instagram exploded with dance reels, meme edits, and other user‑generated content featuring the song, cementing its status as one of the year’s biggest viral hits.
What makes the success of “Chai Ki Tapri” even more remarkable is that it was not recorded in a traditional studio. The entire song was generated by artificial intelligence, with a creator from Nagpur using Soundverse’s AI model. Sourabh Pateriya, co‑founder of Soundverse AI, was surprised to learn that his platform had produced a track that resonated with millions. In an exclusive interview with the Hindustan Times, Pateriya explained that he had no idea the song was generated by Soundverse until he saw the episode and heard the track.
Pateriya noted that Soundverse now has over 3.5 million users who have collectively created more than 15 million songs, so it is not uncommon for individual tracks to go unnoticed. However, the viral breakthrough of “Chai Ki Tapri” shocked even the company’s own team. “I got a text from a friend saying, ‘Hey, I think this song could be AI, and it’s worth checking if it was made in Soundverse.’ I watched the episode, heard the song—it was a really fun track. It definitely caught me off guard,” he said. The team later confirmed in their internal database that the song had indeed been generated on Soundverse in mid‑May.
For Pateriya, the bigger takeaway is that millions of listeners could not tell the difference between an AI‑generated track and one performed by a human artist. Many people believed that the rapper AJ had actually sung the song. “For the longest time, people were doubting that it was AI. They always thought that AJ actually sang on it, which is not true. It gives me confidence that AI music is here to stay,” he added. The unexpected viral success of “Chai Ki Tapri” underscores the growing influence of AI in the music industry and suggests that the line between human and machine‑created art is becoming increasingly blurred.
