Chinese Animated Film Niu Lai Turns Hate into Box-Office Gold; From $1k to $15k in Ticket Sales Overnight

Niu Lai, a Chinese animated film, has become an unlikely box-office phenomenon after sparking intense online ridicule and criticism. The film's creators, Xin Yumeng and Sun Lifang, didn't mount any promotional campaign, relying on word-of-mouth and social media buzz to propel its success. Niu Lai's dramatic turnaround has caught the attention of industry insiders and fans alike, highlighting the growing power of social media in driving consumer behavior in China.