Cinema VinesIn a recent interview on Rajat Sharma’s Aap Ki Adalat, actor‑producer Yash addressed the buzz surrounding the two‑part epic Ramayana, directed by Nitesh Tiwari and produced by Namit Malhotra. The film has been billed as the most expensive Indian production ever, with a reported budget of ₹4,000 crore (about $500 million). Yash clarified that the figure covers the entire project, including release and promotion, and that the money is being spent to position Indian cinema on a global stage.
Yash explained that the ₹4,000 crore budget is not just for Part One but for both parts of the film. He likened the financial strategy to Hollywood, where a movie’s budget often equals or exceeds the cost of promotion, especially when the target market is worldwide. “The math is the same as Hollywood,” he said, noting that the revenue will also be global. He added that investing heavily in promotion is essential if India wants to keep its influence in the global film arena, warning that other industries could take advantage if India does not.
The two‑part Ramayana will see Yash in the role of Ravana, while Ranbir Kapoor portrays Lord Rama and Sai Pallavi plays Sita. The ensemble also features actors such as Ravie Dubey, Sunny Deol, Arun Govil, Lara Dutta, Rakul Preet Singh, Vivek Oberoi, and Kunal Kapoor. Part One is scheduled for worldwide release on November 6, ahead of Diwali.
Before the epic’s launch, Yash will appear in Geetu Mohandas’ gangster drama Toxic, which stars Kiara Advani, Nayanthara, Tara Sutaria, Rukmini Vasanth, and Huma Qureshi. Toxic is set to hit theatres on August 26. Yash’s dual roles as actor and co‑producer underscore his commitment to elevating Indian cinema’s global presence, a point he emphasized during the interview.
