Cinema VinesSony Pictures Entertainment India has unveiled a fresh promotional strategy for the upcoming film Spider‑Man: Brand New Day, blending the worlds of cricket and superhero lore. The campaign spotlights two of India’s most celebrated cricketers, KL Rahul and Suryakumar Yadav, who find themselves stepping into the shoes of Peter Parker as they explore the emotional journey of a hero who must conceal his true identity while continuing to save the day.
In the creative teaser, Rahul and Yadav are seen swapping their cricket gear for the iconic red and blue of Spider‑Man, dramatizing the feeling of being celebrated by the masses yet remaining unseen in everyday life. The narrative mirrors the film’s central theme, where Peter Parker, after losing his anonymity, persists in fighting crime as the web‑slinger he knows as Spider‑Man.
KL Rahul reflects on his lifelong affection for the character, noting that the mantra “with great power comes great responsibility” has guided him through various stages of his career. He added that partnering with Sony for the campaign felt natural, especially as a new father who hopes to share the hero’s legacy with his daughter. “When Sony approached me, it was an easy decision. It’s exciting to be associated with a character who has inspired generations worldwide. Now, as a father, it feels even more special,” Rahul said.
Similarly, Suryakumar Yadav embraced the role, describing the film’s premise as a reminder that every day is a new challenge, much like his own life on the cricket field. He said, “As a cricketer, every day is a brand new day. You can’t rely on what happened yesterday. You have to adapt, trust your instincts and be ready for the next challenge. That mindset really resonates with me because Spider‑Man always finds the courage to get back up and keep fighting.”
The dual‑star promotion not only highlights the crossover appeal between sports and cinema but also underscores the universal themes of identity, responsibility, and resilience that both Rahul and Yadav find compelling in Spider‑Man’s story. The campaign is set to run ahead of the film’s release, aiming to engage fans across both industries with a fresh, relatable take on the beloved superhero.
