Cinema VinesPrime Video India has inked a multi‑year distribution deal with Korean powerhouse CJ ENM, promising to double the number of Korean titles available to Indian subscribers. The partnership will bring more than 100 shows and films – including 26 brand‑new releases – to the platform over the next two years, all dubbed in Hindi, Tamil and Telugu or subtitled in English.
The first wave of content will launch with the third season of the hit drama Yumi’s Cells, and will also feature upcoming series such as The Legend of Kitchen Soldier, My Bias, My Boss and Filing for Love. Existing CJ ENM titles like Dear X, Law in the City, Study Group, My Dearest Nemesis, Search: WWW and the first two seasons of Yumi’s Cells will also be added to the catalogue.
Prime Video’s SVOD chief Shilangi Mukherji said the move reflects the growing appetite for Korean stories in India: “Building on our strong global relationship with CJ ENM and the deal announced last year, we’re excited to deepen this collaboration with a sharper focus on India. The popularity of Korean content has been remarkable across our Prime Video markets. Compelling narratives, diverse genres, and memorable characters that transcend borders have fueled a K‑content wave that continues to gain momentum year on year.”
Manish Menghani, head of content licensing, added that the partnership is driven by audience demand: “At Prime Video India, we keep a keen eye on what our customers are watching and what stories resonate with them. The surge in popularity of K‑content is undeniable. CJ ENM is one of the biggest entertainment studios in Korea, with an expansive library of much‑loved titles. The continued success of our global content deal with CJ ENM is a testament to this growing demand.”
Jangho Seo, CJ ENM’s Executive Vice President of Platform Division, noted that India is a key market for expanding the reach of Korean entertainment: “We see India as an important market for expanding the reach of Korean stories.”
