Cinema VinesOn July 30, the highly anticipated Spider‑Man: Brand New Day hit theatres worldwide, sparking a wave of excitement among fans of the iconic web‑slinger. The release was timed to build momentum for the upcoming Avengers: Doomsday, which has already generated buzz thanks to the return of Robert Downey Jr., who will portray the villainous Doctor Doom instead of his former Iron Man role.
Unlike typical Marvel post‑credit scenes that tease future plot twists, Spider‑Man: Brand New Day’s sole after‑credits moment simply hints at a major development in the MCU’s timeline. Immediately after the scene ends, however, the screen shifts to an unexpected advertisement for the TVS Raider Super Squad Edition’s new Doctor Doom‑inspired motorcycle.
The commercial is cleverly disguised as a teaser. It opens with a character in Doctor Doom’s mask shouting, “Doom is here” and “Doom is wicked,” leading audiences to believe they are witnessing a sneak preview of Avengers: Doomsday. The illusion is broken when the masked rider speeds across the city on a motorcycle bearing an Indian registration plate, after which the TVS Raider logo appears and the Marvel logo confirms a partnership between the two brands.
Reactions from cinema staff and viewers have been mixed. A multiplex duty manager told Bollywood Hungama, “This is the first time I have seen an advertisement being placed at the very end of a film, even after the end credits. The idea is obviously to trick viewers into believing that they are watching promotional footage from Avengers: Doomsday.” Another manager reported that some patrons, who had already left the auditorium, returned after hearing there was another scene. While a few laughed and praised the creativity, others booed and expressed their displeasure.
The stunt has sparked debate over the line between marketing and storytelling, with some applauding the ingenuity and others questioning the ethics of blurring the boundaries of a film’s narrative. Regardless, the stunt has undeniably amplified conversation around the upcoming Avengers: Doomsday, ensuring the franchise remains at the forefront of pop‑culture discussions.
