Cinema VinesIn the latest edition of Kroll’s Celebrity Brand Valuation Report 2025, Bollywood star Hrithik Roshan has climbed to the eighth spot on India’s celebrity brand ladder, with a brand value now pegged at USD 88.9 million. The report, released this year, ranks the combined brand worth of the country’s top 25 celebrities at a total of USD 2 billion, a figure that reflects a 3.7 percent dip from last year’s valuation.
Hrithik’s rise is a direct lift from his ninth‑place finish in the 2024 report. The move to No. 8 underscores the actor’s sustained appeal to advertisers and brand partners, who continue to seek his endorsement for their campaigns. With a valuation of USD 88.9 million, he now outpaces fellow actor Amitabh Bachchan, who sits at ninth with USD 80.8 million, and edges past Akshay Kumar and Ranbir Kapoor, who share the tenth position with USD 80 million each.
At the top of the list, Shah Rukh Khan commands the No. 1 spot with a brand value of USD 177.9 million, followed by Ranveer Singh at USD 162.9 million and cricketer Virat Kohli at USD 158.4 million. The report highlights a growing shift toward digital‑first endorsement strategies, noting that digital campaigns now account for roughly 60 to 75 percent of the total brand associations for many leading celebrities—a jump from the 40 to 60 percent range seen previously.
According to Kroll, the surge in digital influence is reshaping how brands reach audiences, offering more personalized marketing tactics and broader reach. This trend is expected to continue as brands increasingly rely on online platforms to connect with consumers.
