Cinema VinesIndian Railway Catering & Tourism Corporation (IRCTC) has joined the global buzz surrounding Marvel Studios’ upcoming film, Avengers: Doomsday, by launching a playful Instagram campaign that reimagines a key moment from the movie’s explosive trailer. The post shows the iconic reunion of Thor and Captain America, but replaces the heroes’ dramatic embrace with a witty travel twist, captioned “Some heroes save the world. Others save the group trip.” The message encourages fans to book their train tickets through IRCTC while tapping into one of the most talked‑about scenes from the trailer.
The campaign underscores how deeply the film’s trailer has permeated pop culture, sparking conversations that reach far beyond cinema audiences. By aligning itself with a blockbuster event, IRCTC demonstrates how brands are increasingly leveraging major entertainment moments to engage users in everyday activities such as travel bookings.
Avengers: Doomsday is set to hit Indian theatres on 18 December in premium formats, with releases in English, Hindi, Tamil and Telugu. The film is positioned as the year’s biggest cinematic event, and its trailer has already become a trending topic across social media platforms.
IRCTC’s creative take not only highlights the movie’s widespread influence but also offers a fresh way for fans to connect with the franchise while planning their journeys. The campaign exemplifies the growing trend of cross‑industry collaborations that blend entertainment with everyday services.
