Cinema VinesMarzi by Primus, a lifestyle and community platform aimed at adults aged 50 and over, has announced the popular actor, entrepreneur and fitness aficionado Suniel Shetty as its new brand ambassador. The move is part of the company’s effort to reshape how India thinks about life after 50, promoting a vision of ageing that is free, adventurous and fulfilling.
Marzi’s core philosophy is that growing older should open doors to new passions, friendships, travel and personal growth. The platform brings together like‑minded people through curated meet‑ups, interest‑based communities, social events, fitness activities and learning experiences. Its Marzi Travel arm extends this ethos to domestic and international holidays, curating trips that foster shared adventures and meaningful connections.
The partnership was unveiled with a fresh advertising campaign that features Shetty celebrating the joy of meeting people who share similar interests. The commercial ends with the tagline, “Be where you belong. With Marzi meet‑ups, find your kind.” In a statement, Shetty said, “My age is a fact. How I choose to live is entirely up to me. At 65, I’m still learning, exploring new opportunities, staying fit and discovering new passions. And I’ve realised that a fulfilling life isn’t just about physical fitness. It’s about friendships, shared experiences, travel and having something exciting to look forward to. That’s what I love about Marzi. It encourages people to keep exploring, connecting and enjoying life on their own terms. Because the best years of your life don’t have to be behind you.”
Adarsh Narahari, founder of Marzi by Primus, added, “For too long, ageing in India has been associated with slowing down, dependency and retirement. We believe it should be about freedom, discovery and new beginnings. At Marzi, we’re creating opportunities for people to make new friends, travel the world, discover new interests and lead more fulfilling lives. Suniel embodies this philosophy through his commitment to fitness, constant reinvention and enthusiasm for life. We’re delighted to have him join us in inspiring India’s Generation Evergreen to live life on their own terms.”
By aligning with Shetty, Marzi aims to shift the national conversation about ageing beyond healthcare and retirement, focusing instead on experiences, wellbeing and the joy of living. The collaboration signals a broader push to empower older adults to pursue active, engaging lifestyles and to redefine what it means to thrive after 50 in India.
