Cinema VinesAmul India has once again turned heads with a playful nod to the blockbuster film Ramayana, directed by Nitesh Tiwari. The dairy giant released a fresh topical—its signature advertising format—on its official Instagram account, celebrating the epic’s theatrical run. The artwork, dubbed “Motion Epicture,” cleverly merges the words “motion picture” with Amul’s familiar food‑centric branding, creating a light‑hearted homage to the movie’s massive appeal on the big screen.
In the illustration, Amul’s trademark style is blended with iconic elements from the mythological story. The design features familiar visual cues from the film, such as the towering set pieces and the star‑studded cast, while keeping the brand’s playful tone intact. By spotlighting the phrase “Motion Epicture,” the advertisement simultaneously references cinema and the brand’s tradition of topical humor.
Released amid a flurry of social media chatter surrounding Ramayana, the topical underscores the film’s growing cultural footprint. The movie, starring Ranbir Kapoor as Lord Rama, Sai Pallavi as Sita, Yash as Ravana, Sunny Deol as Hanuman, and Ravi Dubey as Lakshmana, is the first instalment of a two‑part adaptation of the ancient epic. Its visual effects, handled by Oscar‑winning studio DNEG, and music by A.R. Rahman and Hans Zimmer, have drawn significant attention.
Amul’s new advertisement adds another layer to the film’s presence beyond the cinema halls, using its well‑known format to acknowledge a major cinematic release. The brand’s choice of the phrase “Motion Epicture” as the centerpiece of the artwork highlights its playful approach to topical advertising while paying tribute to a film that has captured the imagination of audiences across India.
